RU Discuss a launch

Bank as a Supergame

A bank people play

A game layer for your bank or fintech. Every client gets their own island of palms and neon, and every payment builds something on it. The money is real. There are events in the city every week, so people open the app even when there’s nothing to pay for.

Discuss a launchPlay as a client

Play as a client: every card is a payment or an account event, and the city shows what it built

Downtownhow you compete today

Everything you compete on gets copied in a week

Cashback, free top-ups, FX rates, a card in five minutes, the list of services the card works with. A week later the bank next door has all of it, just half a percent cheaper.

Clients go wherever the deal is better, and you have nothing to keep them with. Plenty of them get a card for one job: pay for a subscription, then vanish until the next charge, or for good.

copies: 0

The copy tray is empty. Pick an original and press the green button.

Stadiumlive-ops

Why gamification in banks dies with the promo

A wheel of fortune, a holiday quest, a one-month mini-game. The launch brings a spike, the content runs out three weeks later, and people leave. There was a mechanic, but no life in it.

Games live for years for a different reason: something happens in them every week. A new season, a weekend event, a building that wasn’t there yesterday, a district match. That’s live-ops, a profession of its own in games.

You don’t need your own game studio, we are one. You get a city that stays alive: an events calendar, seasons built around your product campaigns, a balanced economy and a team that keeps it all running.

City eventsweek

  1. MONDouble XP for coffeecafé payments
  2. WEDPort build: three floors to gotransfers abroad
  3. FRITaxi nightrides paid by card
  4. SATDistrict match: Port vs Palm Hillsfriend invites
  5. SUNWeek finale and rewardsapp opens

Season “Waterfront” · week 6 of 8

20,000,000+players in our games

Our games in Telegram and more than ten PC games, including on Steam.

Markethow payments build the city

Every payment builds something

The city grows from everyday routine: groceries, cafés, fuel, taxis, marketplaces, delivery. People pay like this every day, so the city changes every day, not once a month after payday.

The more a client pays by card, the richer their city. For you every payment is revenue, so the city grows exactly where you make money.

On top goes a layer built around your product. For a card that pays for foreign services it could look like this: pay for a subscription and a cinema opens in the city. Bring a friend and you share a plot.

BAAS · CITY STATEMENT

October 2026client: you

EVERY DAYshopping blocks

Chestnut Grocery MCC 541138.40

supermarket +31

Lighthouse Coffee MCC 58144.75

Pelican Delivery MCC 581424.60

food truck became a restaurant

Marketplace order MCC 539964.90

pickup point in Market

ROADStransport

Ocean Drive Gas MCC 554146.20

Taxi MCC 412112.30

gas station and taxi depot

SUBSCRIPTIONSentertainment

Streaming MCC 48999.99

cinema on Exchange

FRIENDSshared builds

Mia got a card via your link0.00

shared plot for a stadium

TOP-UPS AND DEPOSITScapital

Top-up from card •• 1234+200.00

Vault savings1,000.00

bank tower floor and vault

RECURRING PAYMENTSresidential districts

October utilities MCC 4900142.80

house in Palm Hills

TOTAL TO THE CITY6 buildings, 3 upgrades, 1 plot

THE MORE YOU PAY BY CARD, THE RICHER THE CITY
THE BANK SETS THE EARNING RULES

Palm Hillsthe app

Open the app, and there’s the city

The city becomes the home screen. Accounts, cards and transfers are all still there, one tap away.

Flip the phone: city and account in one app.

Level 38 tasks this week

Central Parkloyalty economics

Cashback is the ground floor. We build two more

Cashback, points and interest rates pay for a one-off action and work until a rival offers more. BAAS adds two more floors on top, and those can’t be copied in a week.

A three-storey building: a bank branch with an ATM at the bottom, an arcade on the second floor, a friends’ club with a rooftop pool on the third
  1. 3SocialFriends next door, shared plots, district matches. Every invite keeps two people in the city: the friend and whoever brought them.
  2. 2GameYour own city, levels, collections, achievements. You can’t get them in one go, only build them up.
  3. 1FinancialCashback, points, rates. Everyone has them.

You set the rules

You decide what grows the city and what to push this month. Two example setups:

TransactionWhat grows in the cityMonth

Loop Lineseasons

Seasons built around your campaigns

After launch the city doesn’t freeze: events every week, a new district every season. Each season is tied to the product you’re pushing right now, and it’s built by the people who use that product.

  1. LaunchEconomy, a city in your brand, backend integration
  2. WaterfrontYou launch a savings account: the waterfront grows
  3. Cinema QuarterYou add payments for new services: the quarter is built by those who pay for them
  4. PortYou push transfers abroad: routes to other countries open from the port
  5. District MatchYou need new clients: districts compete over who brings more friends
  6. Next seasonWe plan it with your marketing team, and the line goes round again

Exchangewhat you get

A reason to open the app when there’s nothing to pay

Today banks fight for share of wallet. We suggest fighting for a place in the client’s day: people open the app to see how the city grew, help a friend finish the stadium or catch the district match.

BAAS for your bank or fintechchangelogv 2.0
  • Referrals out of the box. Friends next door, shared plots, district matches. You can’t finish a stadium alone, so clients invite people themselves.
  • A story to tell. A bank where every client has their own city is news by itself: press, reviews, screenshots in group chats. That kind of acquisition isn’t bought per click.
  • Activation. The first card payment puts a building in the city right away, so there’s a reason to make it on day one.
  • Repeat top-ups. There’s something to finish building every day, and that takes money on the card.
  • Month two. People who got the card for a single subscription see events in the city every week and come back long before the next charge.
  • Season pass. The city’s battle pass can be sold as a subscription, so the city earns money too.
  • Fixed: people only opened the app to pay.
  • What to measure: activation, repeat top-ups, month-two churn, referrals, D30 and average card balance.

PortWhite Label

Your brand on top of your backend

We plug into your backend or your partner bank’s processing. We receive transaction events (card issued, payment with MCC, top-up, transfer) and send back the game state. No need to change platforms, and the game never touches the money.

The city, characters and architecture are built in your brand, so every partner gets an island of their own. Type a name and see what arrives at the port.

Your bank•• 4071Client’s city · level 4
Y

Your bankOcean Drive Gas reached level 4

Lighthousebottom line

A rival will match your cashback and fees in a day. A city where something happened every week for two years straight is the one thing it can’t copy.

Build a bank people open to play, and pay while they’re at it.

Your money. Your game. Your world.

Pierrequest

Let’s talk about launching your game bank

Tell us about your bank or service and where the city should live: in a new app or your current one. We’ll go through the product, integration and launch.

If you need a wheel of fortune for the holidays, we’re not your people.

PAYMENT ORDER No. 1Date Priority: urgent
BeneficiaryBAAS · baas.ru
Amount$0.00
Payer’s signature